About Us
We turn the manual into the engineered.
A Team of GTM Engineers
B2Demand sits at the intersection of revenue operations and software engineering, building the lists, sequences, workflows, and automations that turn growth-stage startups into predictable pipeline machines.
We've spent years inside marketing ops, watching founders and revenue teams drown in manual work. Building prospect lists by hand. Copy-pasting between tools. Chasing data across spreadsheets. That work doesn't scale, and it doesn't compound. We built B2Demand to fix it.
Today we work with founders who've outgrown the spreadsheet phase but aren't ready for a full RevOps team. We bring the strategy, the systems, and the engineering — so they get the pipeline without hiring the headcount.
What We Believe
Manual marketing operations are a tax on growth. Every hour a revenue team spends copy-pasting between tools is an hour not spent talking to customers. We build the systems that eliminate that tax.
Who We Serve
Growth-stage B2B startups. Typically post-seed to Series B, with product-market fit and a small revenue team that needs leverage. Often there's no dedicated RevOps person yet, and the founder still touches GTM directly.
How We Work
Engineered, not improvised. Every engagement starts with a workflow or a strategy mapped to a measurable outcome. We document everything, automate what we can, and hand over systems the client owns.
“ B2Demand was built on one idea: every growth-stage startup deserves access to GTM engineering — not just the ones who can afford a full RevOps team.”
We turn the manual into the engineered. We build the systems that let founders focus on what only they can do.
“A future where GTM is built like software. Observable, scalable, and free of busywork.”
Where founders spend their time on positioning, product, and customers — and the rest runs on systems we've engineered.
From Frustration to Engineering
B2Demand started in a frustration most GTM operators know intimately. After years inside revenue operations at companies like Darwinbox, Deel, and Smart Working, our founder Gaurav Kumar kept seeing the same pattern.
Teams spending hours per week building lists, copy-pasting between Apollo and HubSpot, rewriting the same outreach email a hundred different ways. The work was important. But it was repetitive. The kind of work that should be engineered, not endured.
So Gaurav started building. N8N automations. ICP classifiers. Enrichment waterfalls. AI-powered lead scoring. Each system replaced a week of manual work with a few minutes of supervision.
A Message from Founder
Hi, I'm Gaurav, the founder of B2Demand.
If you're a founder or revenue leader at a growth-stage startup, you've probably felt this. Pipeline is the most important thing you have, and the most painful thing to build. Lists take days. Sequences take weeks. Tools take longer than they save.
We exist to fix that. Our team of GTM Engineers builds the strategy, runs the workflows, and engineers the automation that lets your team focus on selling — not on the busywork around it.
Take a look around. If something here looks like it could help, hit reply on any email and let's talk.
